Customised from day one ; Before launching its Gujarati daily, it took feedback from over 1.2 million homes to understand what prospective readers wanted. And then it gave them just that.

For organisations entering new markets and product segments it isessential to understand the unique needs of their potentialcustomers. Success in one geography does not always guaranteesuccess everywhere.

The task of entering a new market is made even more difficultwhen there are established players that present significantcompetition. Despite all odds, Dainik Bhaskar entered Gujarat with aGujarati daily (Divya Bhaskar) and became the #1 newspaper inAhmedabad on the day of the launch.

Until the early 2000s, Dainik Bhaskar was a Hindi languagenewspaper circulated in Madhya Pradesh, Jaipur in Rajasthan,Chandigarh in Punjab and Haryana. Given the need to grow in …